Put Away Your Wallet: Money, Sex & the Demand for Prostitution
Typically when we’re engaged in conversations about prostitution or the “sex trade industry” people often state that if women wouldn’t sell themselves, prostitution wouldn’t be a problem, relationships wouldn’t be “wrecked”, STI’s wouldn’t be spread, and the prostitutes themselves wouldn’t be harassed, beaten, or murdered.
Rather than focusing on the prostitute, Doin’ It Well thinks it’s important to focus on the men who buy sex, why they do it, and what it would look like to “reduce the demand” for the purchase of sex. This week begins a two part series on reducing the demand for purchased sex. While we know that women, men, trans-persons and children are trafficked into the sex industry, we will be looking at men purchasing sex from women, as this dominates the trade.The Oldest Profession?
It’s easy to believe that the sex trade industry represents mutually satisfying sex between consensual adults that is simply available for trade. Unfortunately, we know that many women in the industry experience violence, whether that takes the form of harassment of strippers, sexual violence of porn “stars” or prostitutes being murdered. This violent underside of sex trade is certainly not what the industry markets to us, or wants us to see, but it does exist.In addition to violence, trafficking women and purchasing them for sex affects the way that men and women view all women. It socializes us to believe that women are for sale for the sexual pleasure of men; we simply have to name the price.
Reducing the demand for paid sex would ultimately benefit us all. But it’s a very complex subject. We can’t ignore the factors that support the supply-demand of the sex trade industry.The Trick Behind the Trick
Reducing the demand for prostitution is tricky; any criticism of the sex industry must also support the individuals within that industry who need the money to survive. We are not attempting to know what is good for women, or which decisions they should make. We are also not suggesting that all women are forced into the sex industry (although we know that many are, whether due to abuse, a substance addiction, homelessness, being sold by a family member or recruited by a pimp, or other economic conditions) and the decision to enter into sex work is no doubt complex. So, we have to support these women and their choices while also challenging the way the industry and the “johns” may harm them.Just a John
The first part in reducing the demand for purchased sex is to focus on the demand, not the supply side of this complex economic trade. Targeting the men who buy sex is a way to examine why the demand exists in the first place.Think of the way we describe men who buy women for sex. The term “john” describes an everyday sort of guy. It is average, nameless, and not derogatory. It describes a man you might know: your brother, father, friend. “Johns” are from all economic levels, communities, and backgrounds. On the other hand, we give very descriptive, often punitive, names to women who sell sex, from “sex trade worker” to “whore.” Although the industry is built upon “johns” and their money, they are both invisible and anonymous.
Many women in the sex trade industry experience violence perpetrated by Johns. The vast majority of the individuals who buy sex are men and - if we are to promote safe, healthy, mutual sex for everyone - we need to address the johns directly.Taking Johns Seriously
Prostitution may say something about the prostitute, but it says even more about the men who buy sex. To reduce the demand, we have to take johns – and the industry – seriously.This may mean also looking seriously at the “john culture” that encourages us to purchase and consume women’s bodies. Are we a john when we expect sex when we pay for a date? If we go to a strip club? If we purchase sexual images (porn)? By focusing on the demand – rather than the choices of the women in the industry – it opens up a larger discussion about why we feel that we can buy women, rather than blaming women in the sex industry for an industry that they didn’t create.
When we believe that we can buy some women for sex, it impacts how we see all women. Whether we’re expecting sex because we paid for a date, or buy women’s bodies through porn, thinking about the woman as a whole, real person is imperative. It changes the sexual experience; it forces us to recognize that the woman we have purchased is just as human as we are.Next week will continue our two part series to address “johns” more in depth and how to further reduce the demand through increased empathy.
Sex 411: Addressing the Demand-
Chicago Alliance Against Sexual Exploitation - www.caase.org
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$pread Magazine - www.spreadmagazine.org
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But you put syrup on that!
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Our thanks goes out to our faithful reader, BP, who let us know that people get struck in the crotch with a whiffle ball bat, not a “waffle” bat, as we mistyped in “All About Balls” (8/9/07). Our apologies to all of our confused readers.
Kim Rice and Ross Wantland are professionals in the fields of sexuality and violence prevention. Write to them at buzzdoinitwell@yahoo.com.

